Context: Graphic Design Internship, Henrik Vibskov
Photography: @Sebastiantthorsted
As part of my graphic design internship at Henrik Vibskov, I led the art direction and developed the visual concept for the Henrik Vibskov x KEEN collaboration. The concept PDF, including the mood, image logic, visual references, and campaign direction, was developed independently by me and served as the creative framework for the project.
The direction explores the tension between artificial surface and real material. Rather than presenting the shoe only as a functional product, the concept positions it as a sculptural object moving between surreal, highly constructed image worlds and tactile physical presence. Saturated color, reflective surfaces, unusual cropping, distortion, and close studies of texture shaped a visual language that feels slightly unreal, while still emphasizing construction, friction, water, dirt, and wearability.
I also designed the window foil for the Henrik Vibskov store in SoHo, New York, translating the campaign language into a spatial retail application.